L'oreal Dia color: Alkaline Demi-Permanent Haircolor 2oz

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 
• Lifts up to 1.5 levels. 
• Provides up to 6 weeks of glossy color and 2x shine*. 
• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

How To Use:

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

Application
•    20 min development time starts at end of application.

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.

• Offers 40 intermixable shades across ten tonal families.