Wella

Wella Professionals is the century-plus German salon brand that helped define modern professional color and care. Hair Color USA carries the Wella Professionals lineup, including Koleston Perfect permanent color, Color Touch demi-permanent, Illumina Color, Blondor lightener, the INVIGO Color Brilliance and Nutri-Enrich ranges, and the EIMI styling collection. Colorists rely on Koleston and Illumina for exceptional coverage and light reflection, and Blondor is the bench standard for clean, controlled lift in the salon.

If you have been searching for professional Wella Koleston color, Blondor powder lightener, or salon supply pricing on the INVIGO and EIMI catalogs, Hair Color USA ships the complete Wella Professionals collection nationwide from Jackson, Michigan. Authentic product, full shade range, and real stock on hand for working colorists. Shop the full Wella collection below and stock the brand that has been setting the standard since 1880.

Wella FAQ

Which Wella color line should I choose?

This collection includes Koleston Perfect for permanent color, Color Touch for demi-permanent tone and shine, Color Charm for permanent and liquid options, and Pure Perfection for ammonia-free permanent color. Pick by the service: permanent for gray coverage and lift, demi for glossing and refreshing.

What is the mixing ratio for Wella Koleston Perfect?

Koleston Perfect is mixed with Wella's Welloxon Perfect developer, and the ratio and volume depend on the shade and your goal, so check the tube and Wella's color chart. Higher volume lifts more, and lower volume deposits. Always follow the ratio for the specific shade series.

How do Color Touch and Color Charm differ?

Color Touch is a demi-permanent color that deposits tone and shine without harsh lift, so it is a common choice for glossing and blending. Color Charm is offered here as permanent creme and liquid toner formats. Their mixing ratios differ, so use each line's own developer guidance.

Does Wella sell developer as well as color?

Yes. The collection includes Wella Color Charm 20 Volume Creme Developer in 32 oz, plus care products. Match the developer to the color line and volume required, and pick the size that suits how often you mix.