Pulp Riot is the colorist's direct-dye playground, built by the L'Oreal Professional family and made for vivid fashion color, clean pastels, and bold creative work. The semi-permanent vivids in shades like Powder, Smoke, Jam, Velvet, Lilac, and Ocean are the heroes, and the Liquid Demi, Faction8 permanent, and Blank Canvas prep prep system round out a full color-bar lineup.
Hair Color USA stocks the full Pulp Riot color lineup, including the vivids, Liquid Demi, Faction8 permanent, developer, and the matching color-safe shampoo and conditioner, at professional pricing with fast nationwide shipping from our Jackson, Michigan warehouse. Licensed colorists stock Pulp Riot because the pigments are rich, the fade is beautiful, and the Instagram-ready results book new chairs. Shop the full Pulp Riot collection and load up the color bar with the vivids your guests keep screenshotting.
Pulp Riot FAQ
What is the difference between Pulp Riot semi-permanent, Liquid Demi, and Faction8?
The semi-permanent vivids deposit bold direct-dye color with no developer. Liquid Demi is a demi-permanent formula that mixes with developer for gloss and gray coverage. Faction8 is the permanent line for lift and lasting results. Choose by how long the client wants the color to stay.
Do I need developer with Pulp Riot vivids?
The semi-permanent vivids are direct dyes, so they are typically applied without developer. Liquid Demi and Faction8 do require developer, and the right strength depends on the service. Check the brand's mixing chart for the shade you plan to use.
Do I need to lighten hair before using Pulp Riot?
For vivid shades like Lilac, Ocean, or Jam, hair generally needs to be lifted to a light level first, because direct dye shows most clearly on pre-lightened hair. Pastels like Powder need the lightest base of all. Do a strand test before committing.
How do I keep Pulp Riot color from fading fast?
Wash with cool water and use a color-safe shampoo and conditioner. Pulp Riot carries matching options. Vivid shades fade faster than natural tones, so advise clients to wash less often and consider a refresh schedule for the brightest shades.