Alterna

Alterna Haircare is the luxury salon brand that put Caviar into haircare long before it was trendy. Hair Color USA carries the complete Alterna range, including the hero Caviar Anti-Aging line with its Moisture Shampoo, Restructuring Bond Repair Masque, and CC Cream, plus the Bamboo Volume and My Hair My Canvas collections. Clients love Alterna because the formulas are loaded with Age-Control Complex, omegas, and seasilk that leave hair visibly smoother without silicone buildup.

If you have been searching for professional Alterna shampoo, Caviar masques, or salon supply pricing on the full catalog, we ship nationwide from Jackson, Michigan with real-time stock. Our pricing respects stylists, salon owners, and loyal at-home users who want the authentic product in authentic packaging. Shop the full Alterna collection below to restock your backbar or finally try the Caviar line everyone is talking about.

Alterna FAQ

Which Alterna product is here?

The collection lists Caviar Infinite Color Hold Dual Use Serum, sold in 1.7 fl. oz and 16.5 oz sizes. It is part of the color-care side of Alterna. Check the listing for stock, since the collection is small.

What does the Caviar Infinite Color Hold Serum do?

It is a dual-use serum meant to help hold color and add smoothness and shine. Apply a small amount to damp or dry ends. The 16.5 oz size suits backbar, and the 1.7 oz size is a retail pick.

Is Alterna good for color-treated hair?

Alterna's Caviar line is built around anti-aging and color-care benefits, so it is often used for clients with colored hair. Read each label for full details on the ingredients, and ask the client about scalp sensitivities. Pair it with a sulfate-free wash if you want to protect fresh color.

What other Alterna lines exist?

Alterna also makes Caviar Anti-Aging, Bamboo Volume, and My Hair My Canvas ranges, but only the products listed on this page are currently shown here. Use search to check whether other Alterna items are in stock.