Joico ColorFul Anti-Fade Shampoo

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn’t strip color or moisture; yet whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy, 3X more strength, and less breakage.

Directions:

1. Lather.
2. Rinse and repeat if desired.
3. Follow with Colorful Anti-Fade Conditioner.