ColorProof SignatureBlonde Violet Shampoo 8.5 oz

cleansing to brighten, maintain, and protect your signature shade. Tamarind, Rose Petal & Coconut Essence.

Features & Benefits:

• Delivers 96% color retention after 10 washes* 

• Extra gentle cleansing without stripping color

• Brightens, illuminates, and adds luminous, glossy shine

• Improves strength and elasticity while nourishing and smoothing

• Never dries out hair like typical purple shampoos

• Provides full spectrum color and heat protection

Directions

Wet hair, lather. Leave on for 1 - 2 minutes, as needed. Rinse. Follow with SignatureBlonde® Violet Conditioner.