Wella Professionals Pure Perfection Ammonia-Free Permanent Hair Color 2 oz

Wella Professionals Pure Perfection is a revolution in permanent, ammonia-free hair color: 100% pure color performance with 0% ammonia, fragrance, silicones, mineral oils, or PPD/PTD. Powered by Wella's Supercharged Metal Purifier, 15 years in the making, it captures copper and iron on the hair to control oxidative stress and damage, and is clinically proven to leave hair healthier and smoother (+55% shine, +45% smoothness, +42% nourished look vs. untreated hair). Vegan formula; dermatologically tested for sensitive skin.

Format: 2 oz permanent color tube. Up to 100% grey coverage. Professional salon use.

How to use: Mix 1:1 with Wella Welloxon Perfect creme developer (e.g., 60 g color + 60 g developer). Apply with bowl and brush to dry hair (use a stain guard for darker shades). Develop 30–40 minutes, or 15–25 minutes with heat. Emulsify, rinse, cleanse with a Wella Professionals shampoo, and finish with a Post Color Treatment.

Caution: Hair colorants can cause severe allergic reactions. Do not use if you have a known PPD/PTD allergy. A patch test is recommended before each use.