Wella Professionals Pure Perfection Ammonia-Free Permanent Hair Color 2 oz

Wella Professionals Pure Perfection is a revolution in permanent, ammonia-free hair color: 100% pure color performance with 0% ammonia, fragrance, silicones, mineral oils, or PPD/PTD. Powered by Wella's Supercharged Metal Purifier — 15 years in the making — it captures copper and iron on the hair to control oxidative stress and damage, and is clinically proven to leave hair healthier and smoother (+55% shine, +45% smoothness, +42% nourished look vs. untreated hair). Vegan formula; dermatologically tested for sensitive skin.

Format: 2 oz permanent color tube. Up to 100% grey coverage. Professional salon use.

How to use: Mix 1:1 with Wella Welloxon Perfect creme developer (e.g., 60 g color + 60 g developer). Apply with bowl and brush to dry hair (use a stain guard for darker shades). Develop 30–40 minutes, or 15–25 minutes with heat. Emulsify, rinse, cleanse with a Wella Professionals shampoo, and finish with a Post Color Treatment.

Caution: Hair colorants can cause severe allergic reactions. Do not use if you have a known PPD/PTD allergy. A patch test is recommended before each use.