Joico Blonde Life Brightening Shampoo 33.8 oz

There's nothing wrong with having a blonde moment, especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Blonde Life Brightening Shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage while nutrient-rich Tamanu and Monoi oils help restore strength, irresistible softness and a bright shine.

Worth Noting

• Free of SLS/SLES Sulfates
• Gently cleanses with a rich lather
• Added softness and smoothness
• Keeps blondes bright

Standout Ingredients

• Arginine to strengthen hair bonds and encourage bond renewal
• Monoi Oil to fight frizz and boost shine while protecting hair from environmental damage
• Tamanu Oil to hydrate, boost shine and strengthen
• New SmartRelease Technology, Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling

How-To

• Apply to wet hair.
• Work into a rich lather
• Rinse and repeat if necessary