Alter Ego Italy Pure Illuminating Shampoo 1.69oz

Alter Ego Italy Pure Illuminating Shampoo is a professional salon shampoo designed for daily or regular use. This formula gently cleanses while protecting hair integrity and color vibrancy.

Gives weightless deep nourishment even on stressed and chemically treated structures. Restores incredible brilliance and leaves hair silky soft, strong and healthy. Ideal for professional stylists and at-home maintenance between salon visits.