Best Sellers

These are the professional hair products stylists and colorists order most from Hair Color USA. Best sellers change with the season, with trends, and with what is performing in the chair right now. You will find top-selling permanent color, developers, lighteners, toners, shampoos, conditioners, and treatments from brands like Wella, Goldwell, Alfaparf, Pravana, and Olaplex. Every product here has been reordered consistently by working professionals. If you are stocking a new salon or restocking essentials, this is the place to start.

Best Sellers FAQ

What are the top-selling products at Hair Color USA?

The best sellers shift with season and trends, but this collection is currently led by Wella lightening products such as Blondor powder lightener, FreeLights developers and Base Breaker permanent color. It also includes a range of hair care items.

What is Wella Blondor Multi Blonde used for?

Blondor Multi Blonde is a powder lightener used for highlights, balayage and all over lightening. It is mixed with developer, with the volume chosen by how much lift you need. Follow Wella's directions for the ratio and processing time.

Which developer pairs with Wella Blondor lightener?

Wella's Blondor FreeLights Developer is sold in 20 volume (6 percent) and 30 volume (9 percent) in 33.8 oz bottles. Use 20 for gentler, slower lift and 30 for stronger lift, and always check Wella's mixing guidance for the exact ratio.

What is Wella Base Breaker?

Base Breaker is a permanent color made to break down the natural base and lift dark roots while adding tone, such as Silk Blend Extra Cool /86 Pearl Violet. It is used for root or all-over work when you want tone and lift in one step.