Hair Color

Hair color is the heart of every salon, and this category at Hair Color USA is the master aisle for every professional hair color line we stock. Shop permanent color, demi-permanent glazes, semi-permanent fashion tones, ammonia-free formulas, and gray coverage shades in one place. Stylists trust us for pro pricing on Wella Koleston and Color Touch, Schwarzkopf Igora Royal, Goldwell Topchic and Colorance, Alfaparf Evolution of the Color, Matrix SoColor, Redken Chromatics and Shades EQ, and Joico Vero K-Pak.

Whether you are a licensed colorist restocking your color bar or a knowledgeable consumer maintaining salon-quality results at home, this is the easiest way to browse the entire color wall at once. Hair Color USA ships hair color nationwide from Jackson, MI at real wholesale pricing with fast fulfillment. Shop all hair color and find the shade your next appointment needs.

Hair Color FAQ

What is the difference between permanent, demi-permanent, and semi-permanent color?

Permanent color uses developer to lift and deposit, and it covers gray fully. Demi-permanent uses a low-volume developer to deposit tone and blend gray without much lift. Semi-permanent has no developer, coats the outside of the hair, and fades gradually. Match the level of commitment to your client's goal.

Which brands can I shop in this hair color collection?

This is the main aisle for professional color lines. Oligo, Wella, Joico, Moroccanoil, Framesi, Alfaparf Milano, Paul Mitchell, Rusk, and Lakme all appear here. Each brand has its own shade system and mixing directions, so pick the line your team already knows or compare color charts first.

What size do professional hair color tubes come in?

Many lines here are sold in 2 oz tubes, such as Oligo Calura, Moroccanoil Rhapsody, and Paul Mitchell The Demi. Some lines use larger tubes, like the 3 oz Kenra permanent creme. Developers and activators are sold separately in larger bottles, so read the size on each product page.

Do I need to buy developer separately?

Yes, in most cases. Permanent creme colors and demi-permanent glazes are mixed with a developer or activator, which is a separate item. Use the brand's own developer where possible, since ratios and volumes are matched to that formula. Check the mixing ratio on the brand's instruction sheet before you order.