Framesi By Fourteen Demi-Permanent Introduction
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By Fourteen is the demi-permanent line from Framesi that every color bar should have stocked. It is the product you pull for gloss services, toning after a lift, and anytime a client wants tone without commitment. If you have been reaching for a permanent color to tone a balayage, stop. Here is what By Fourteen does better and how to apply it.
What By Fourteen Is
By Fourteen is a tone-on-tone demi-permanent color without ammonia. It deposits color into the cuticle without lifting natural pigment, which means no damage from the toning process and no line of demarcation as it fades. The line was built for glossing, toning, refreshing color, and blending soft grey.
Why Demi Matters
- No ammonia means no scalp irritation and less chemical fatigue on the hair
- Fades on tone without hard regrowth lines
- Safe over lightened hair without compounding damage
- Quick service at 20 to 25 minutes
Mixing By Fourteen
By Fourteen mixes at 1:2 with Oxy Plus developer. One part color, two parts developer.
- 60g color with 120ml developer for shoulder-length hair
- Always use 10 volume for a true demi service (deposit only)
- Never use above 20 volume or you are turning a demi into something it is not
Volume Selection
- 10 volume: classic gloss and tone, no lift
- 20 volume: soft grey blending with very slight lift potential
Processing Times
Process By Fourteen for 20 to 25 minutes at room temperature. Do not stretch the timer. Demi colors deposit quickly and past 30 minutes you are just sitting in the chair.
- Gloss refresh: 20 minutes
- Post-lift toning: 15 to 20 minutes
- Grey blending: 25 minutes
When to Use By Fourteen
Demi lives in specific service spots. Pull it for these:
Gloss Services
- Refresh color between permanent appointments
- Add shine to dull midlengths and ends
- Add a tone over natural hair without committing to permanent
Toning After a Lift
- After 2001 Bleach to kill yellow or orange warmth
- After a balayage to blend ends into the root
- After vivid fade to rebalance the base
Grey Blending
- Not full coverage. By Fourteen blends grey, it does not cover 100 percent
- Perfect for clients with 30 to 50 percent grey who want a softer approach
- Pairs with a permanent base on the scalp if needed
Application Tips
Work efficiently. Demi services are short, and that short window is part of why clients love them.
- Apply to towel-dried hair from a quick shampoo for best saturation
- Section in quarters like any color service
- Saturate midlengths and ends first, then pull through
- Emulsify at the bowl for 30 seconds at the end
Pairing By Fourteen with Other Framesi Products
By Fourteen works best as part of a full Framesi color system.
- With 2001 Bleach: lift first, then tone with By Fourteen
- With Framcolor Futura: permanent at the root, demi gloss on ends
- With Morphosis Color Protect: aftercare that holds the tone
Pricing Your Demi Service
By Fourteen services take about 20 minutes of processing, which makes them a high-margin add-on to existing appointments.
Service Pricing Tips
- Standalone gloss: charge for the shampoo, application, processing, and style-out
- Add-on gloss during a color service: smaller upcharge, but every retouch includes it
- Post-balayage toner: build it into the lift price so you are never giving it away
Rebooking Cadence
By Fourteen services rebook at 4 to 6 weeks for most clients. Use the appointment at the chair to book the next visit before they leave. Color clients who are on a rebook cadence are the most profitable clients in the book.
Script for Selling a Demi Gloss
A simple chairside line that sells gloss services: "Your color looks good at week four but it fades a little by week six. A 20-minute gloss between your full color services keeps the tone rich and adds shine. Want me to pencil that in halfway through?" Most clients say yes when the pitch is specific and short.
Shop Framesi at Hair Color USA
Hair Color USA stocks the By Fourteen shade library alongside Oxy Plus 10 and 20 volume developer. Add it to your next order for same-shipment delivery from Jackson, Michigan. Shop all Framesi products.
A solid demi on the shelf opens up gloss services, toning, and grey blending without the commitment of permanent. Stock By Fourteen and expand your menu.
Frequently Asked Questions
What developer volume works best with Framesi color?
Most Framesi permanent color lines use 20 volume developer for standard coverage and 1-2 levels of lift. Use 10 volume for deposit-only applications and 30 volume for extra lift on resistant hair. Always check the specific product instructions, as mixing ratios and developer recommendations vary between lines within the same brand.
How long do you process Framesi color?
Standard processing time for Framesi color is typically 30-45 minutes at room temperature. Grey coverage formulas may need the full 45 minutes for complete saturation. Always do a strand test first, especially on previously colored or chemically treated hair, and monitor processing every 10 minutes.
Is Framesi color good for grey coverage?
Professional Framesi color formulas provide reliable grey coverage when used with the correct developer volume and processing time. For resistant grey, pre-soften with developer for 5-10 minutes before applying color. Mix with a natural base shade at 25-50% of your formula to boost grey coverage density.
What is the mixing ratio for Framesi color?
Check the specific product line for exact ratios. Most Framesi permanent color uses a 1:1 ratio (equal parts color and developer). Some lines use 1:1.5 or 1:2 ratios. Measuring by weight on a digital scale gives more accurate results than measuring by volume. Consistency should be creamy and easy to apply.