L'Oréal DIA Richesse Demi-Permanent Hair Color 1.7oz

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair