{"product_id":"wella-professionals-pure-perfection-ammonia-free-permanent-hair-color-2-oz","title":"Wella Professionals Pure Perfection Ammonia-Free Permanent Hair Color 2 oz","description":"\u003cp\u003eWella Professionals \u003cstrong\u003ePure Perfection\u003c\/strong\u003e is a revolution in permanent, ammonia-free hair color: 100% pure color performance with 0% ammonia, fragrance, silicones, mineral oils, or PPD\/PTD. Powered by Wella's Supercharged Metal Purifier — 15 years in the making — it captures copper and iron on the hair to control oxidative stress and damage, and is clinically proven to leave hair healthier and smoother (+55% shine, +45% smoothness, +42% nourished look vs. untreated hair). Vegan formula; dermatologically tested for sensitive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 2 oz permanent color tube. Up to 100% grey coverage. Professional salon use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Mix 1:1 with Wella Welloxon Perfect creme developer (e.g., 60 g color + 60 g developer). Apply with bowl and brush to dry hair (use a stain guard for darker shades). Develop 30–40 minutes, or 15–25 minutes with heat. Emulsify, rinse, cleanse with a Wella Professionals shampoo, and finish with a Post Color Treatment.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCaution:\u003c\/em\u003e Hair colorants can cause severe allergic reactions. Do not use if you have a known PPD\/PTD allergy. A patch test is recommended before each use.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"10\/1 Lightest Blonde Ash","offer_id":67732433764656,"sku":"WPP-10-1","price":19.79,"currency_code":"USD","in_stock":true},{"title":"4\/0 Medium Brown Natural","offer_id":67732433797424,"sku":"WPP-4-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"7\/1 Medium Blonde Ash","offer_id":67732433830192,"sku":"WPP-7-1","price":19.79,"currency_code":"USD","in_stock":true},{"title":"55\/0 Intense Light Brown Natural","offer_id":67732433862960,"sku":"WPP-55-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"5\/1 Light Brown Ash","offer_id":67732433895728,"sku":"WPP-5-1","price":19.79,"currency_code":"USD","in_stock":true},{"title":"6\/0 Dark Blonde Natural","offer_id":67732433928496,"sku":"WPP-6-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"6\/7 Dark Blonde Brown","offer_id":67732433961264,"sku":"WPP-6-7","price":19.79,"currency_code":"USD","in_stock":true},{"title":"66\/0 Intense Dark Blonde Natural","offer_id":67732433994032,"sku":"WPP-66-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"4\/7 Medium Brown Brown","offer_id":67732434026800,"sku":"WPP-4-7","price":19.79,"currency_code":"USD","in_stock":true},{"title":"7\/6 Medium Blonde Violet","offer_id":67732434059568,"sku":"WPP-7-6","price":19.79,"currency_code":"USD","in_stock":true},{"title":"77\/0 Intense Medium Blonde Natural","offer_id":67732434092336,"sku":"WPP-77-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"7\/0 Medium Blonde Natural","offer_id":67732434125104,"sku":"WPP-7-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"5\/0 Light Brown Natural","offer_id":67732434157872,"sku":"WPP-5-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"3\/0 Dark Brown Natural","offer_id":67732434190640,"sku":"WPP-3-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"10\/0 Lightest Blonde Natural","offer_id":67732434223408,"sku":"WPP-10-0","price":19.79,"currency_code":"USD","in_stock":true},{"title":"5\/3 Light Brown Gold","offer_id":67732434256176,"sku":"WPP-5-3","price":19.79,"currency_code":"USD","in_stock":true},{"title":"5\/40 Light Brown Copper","offer_id":67732434288944,"sku":"WPP-5-40","price":19.79,"currency_code":"USD","in_stock":true},{"title":"5\/8 Light Blonde Pearl","offer_id":67732434485552,"sku":"WPP-5-8","price":19.79,"currency_code":"USD","in_stock":true},{"title":"7\/8 Medium Blonde Pearl","offer_id":67732434518320,"sku":"WPP-7-8","price":19.79,"currency_code":"USD","in_stock":true},{"title":"9\/6 Very Light Blonde Violet","offer_id":67732434551088,"sku":"WPP-9-6","price":19.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/wella-pure-perfection-ammonia-free-colour.jpg?v=1788550576","url":"https:\/\/haircolorusa.com\/products\/wella-professionals-pure-perfection-ammonia-free-permanent-hair-color-2-oz","provider":"Hair Color USA","version":"1.0","type":"link"}