{"product_id":"alter-ego-italy-pure-diamond-lift-2oz","title":"Alter Ego Italy Pure Diamond Lift 2oz","description":"\u003cp\u003e\u003cspan\u003ePure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Ash","offer_id":50391236444464,"sku":"AEPDLA2","price":28.5,"currency_code":"USD","in_stock":true},{"title":"Iris","offer_id":50391236477232,"sku":"AEPDLI2","price":35.62,"currency_code":"USD","in_stock":false},{"title":"Pearl Ash","offer_id":50391236510000,"sku":"AEPDLPA2","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/alter_ego_011_1.jpg?v=1764301904","url":"https:\/\/haircolorusa.com\/products\/alter-ego-italy-pure-diamond-lift-2oz","provider":"Hair Color USA","version":"1.0","type":"link"}