{"title":"Shampoo","description":"\u003cp\u003eShampoo is the foundation of every hair care routine, and this category at Hair Color USA stocks the full professional shampoo shelf for every hair concern. Find color-safe shampoos for blondes and brunettes, purple shampoos for toning, clarifying shampoos for buildup, moisturizing shampoos for dry hair, volumizing formulas for fine strands, and bond-repairing cleansers for chemically stressed hair. Expect pro salon brands like Redken, Matrix, Pureology, Joico, Kerastase, Moroccanoil, Olaplex, and K18.\u003c\/p\u003e\u003cp\u003eLicensed stylists can stock retail walls and backbar in one order, and consumers can grab the exact shampoo their stylist uses behind the chair. Pair with a matching professional conditioner for the full system benefit. Hair Color USA ships shampoo nationwide from Jackson, Michigan at wholesale pricing with fast, reliable fulfillment. Browse the full shampoo selection and restock every cleanser you recommend.\u003c\/p\u003e\n\u003c!-- FAQSTART --\u003e\n\u003cdiv class=\"collection-faq\" style=\"margin-top:2em;padding-top:1.5em;border-top:1px solid #e5e5e5;\"\u003e\n\u003ch2\u003eShampoo FAQ\u003c\/h2\u003e\n\u003ch4\u003eWhich shampoo should I choose for color-treated hair?\u003c\/h4\u003e\n\u003cp\u003eLook for color-safe formulas designed to protect from fading, such as Keratin Complex Timeless Color Fade-Defy or Bain de Terre Passion Flower Color Preserving. Sulfate-free options are usually gentler on color. Check each product page for the specific claims and directions.\u003c\/p\u003e\n\u003ch4\u003eWhat is a pre-treatment shampoo?\u003c\/h4\u003e\n\u003cp\u003ePre-treatment shampoos, like Keratin Complex KCPrimer and KCMAX Pre-Treat, are used before a smoothing service to open the cuticle and remove buildup. They are not everyday shampoos. Follow the keratin system's instructions, since stylists use them right before the treatment is applied.\u003c\/p\u003e\n\u003ch4\u003eWhich brands of shampoo are in this collection?\u003c\/h4\u003e\n\u003cp\u003eYou will find Keratin Complex, Joico, Framesi, Bain de Terre, Color Wow, Olaplex, Luminae, and Keratherapy, among others. Keratin Complex has the most items in the sample here. Filter by brand if you already trust a line or want to keep a full routine matched.\u003c\/p\u003e\n\u003ch4\u003eHow do I pick between smoothing and color-protecting shampoo?\u003c\/h4\u003e\n\u003cp\u003eStart with the client's main goal. Choose color-protecting formulas when preserving tone matters most, and smoothing shampoos like Keratin Care Smoothing when frizz and manageability are the priority. If a client has both concerns, use one for regular washes and the other on a schedule.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"trissola-true-prep-shampoo-16-7oz","title":"Trissola True Prep Shampoo 16.7oz","description":"\u003cp\u003eTrissola True Prep Shampoo cleanses hair before a keratin treatment. 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This formula gently cleanses while protecting hair integrity and color vibrancy. 13.5 oz.\u003c\/p\u003e\n\u003cp\u003eA professional salon shampoo that gently cleanses while maintaining hair health and vibrancy. For professional use. Ideal for professional stylists and at-home maintenance between salon visits.\u003c\/p\u003e","brand":"Bain de Terre","offers":[{"title":"Default Title","offer_id":66696324841776,"sku":"S60172140","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/033796_e9f4b434-6ca1-4705-9eb7-ae48938ecaba.jpg?v=1777397827"},{"product_id":"keratin-phyto-protein-strengthening-shampoo","title":"Bain de Terre Keratin Phyto-Protein Strengthening Shampoo","description":"\u003cp\u003eBain de Terre Keratin Phyto-Protein Strengthening Shampoo is a professional salon shampoo designed for daily or regular use. This formula gently cleanses while protecting hair integrity and color vibrancy. By Bain de Terre.\u003c\/p\u003e\n\u003cp\u003eA professional salon shampoo that gently cleanses while maintaining hair health and vibrancy. For professional use. Ideal for professional stylists and at-home maintenance between salon visits.\u003c\/p\u003e","brand":"Bain de Terre","offers":[{"title":"Default Title","offer_id":66696325955888,"sku":"074469557276","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/033792_58ac057d-6eca-4e26-99b8-b59201da03a9.jpg?v=1777397853"},{"product_id":"joico-k-pak-clarifying-shampoo-33-8-oz","title":"Joico K-PAK Clarifying Shampoo 33.8 oz","description":"\u003cp\u003eJoico K-Pak Clarifying Shampoo deeply cleanses all hair types to remove mineral deposits and product build-up. This refreshing clarifier is ideal for those who live in areas with hard water, swimmers or hair types that are subjected to excessive styling products. Specially formulated with mega doses of Joico’s revolutionary SmartRelease Technology, damage-seeking Keratin, protective Guajava Fruit Extracts and nourishing Primrose Oil, this shampoo repairs and strengthens the hair for shiny, bouncy and healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind.\u003c\/p\u003e\n\n\u003ch5\u003e\u003cstrong\u003eWorth Noting\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDetoxifies hair from hard water, chlorine \u0026amp; minerals\u003c\/li\u003e\n\u003cli\u003eProtects against pollutants\u003c\/li\u003e\n\u003cli\u003eDoes not strip the hair \u003c\/li\u003e\n\u003cli\u003eColour-safe \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eStandout Ingredients\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin\u003c\/strong\u003e seeks out damage and repairs by replacing lost proteins\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuajava Fruit Extract\u003c\/strong\u003e for antioxidants and to protect hair against UV damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening Primrose Oil\u003c\/strong\u003e nourishes hair back to health\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew SmartRelease Technology\u003c\/strong\u003e, our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients, \u003cstrong\u003eRosehip Oil, Arginine, and Keratin\u003c\/strong\u003e, to help repair, strengthen, and protect hair from the cumulative effects of daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eHow-To\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly (a full soak delivers the best results); apply and lather, \u003c\/li\u003e\n\u003cli\u003eLeave product on for 1-5 minutes \u003c\/li\u003e\n\u003cli\u003e Rinse\u003c\/li\u003e\n\u003cli\u003eFollow with K-PAK Conditioner for optimal clarifying results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":66722420883760,"sku":"S77383669","price":50.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/K-PAK-Clarifying-Shampoo.webp?v=1777922747"},{"product_id":"abba-pure-color-protection-shampoo","title":"Abba Pure Color Protection Shampoo","description":"\u003cp\u003eAbba Pure Color Protection Shampoo is a strengthening shampoo for chemically treated hair. It cleanses gently while helping keep color looking vibrant, and it suits stylists and clients maintaining color between salon visits.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free and paraben-free formula\u003c\/li\u003e\n\u003cli\u003eMade with ProQuinoa Complex, a blend of hydrolyzed quinoa, barley and soy proteins\u003c\/li\u003e\n\u003cli\u003eCoconut oil and sage nourish color-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan formula that suits daily or regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and lather. Rinse, and repeat if needed. Follow with Abba Color Protection Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable in:\u003c\/strong\u003e 8 oz and 33.8 oz (1 liter)\u003c\/p\u003e","brand":"Abba","offers":[{"title":"8 oz","offer_id":66722428879152,"sku":"618862550108","price":14.08,"currency_code":"USD","in_stock":true},{"title":"33.8oz \/ Liter","offer_id":66722428911920,"sku":"618862550702","price":28.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/color-protect-shampoo-33_8-oz__59567_10.jpg?v=1777990241"},{"product_id":"framesi-color-lover-smooth-shine-shampoo","title":"Framesi Color Lover Smooth Shine Shampoo","description":"\u003cp\u003eFramesi Color Lover Smooth Shine Shampoo is a professional salon shampoo designed for daily or regular use. This formula gently cleanses while protecting hair integrity and color vibrancy.\u003c\/p\u003e\n\u003cp\u003eProfessional hair care by Framesi. 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Rinse thoroughly and repeat if needed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 2.5 oz\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":66722434679088,"sku":"CWCSS2","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/CW510_250ml_Shampoo_pdp_2048x2048_6cd531d5-c2e2-400c-a3ce-13513fd61989.jpg?v=1777922519"},{"product_id":"framesi-color-lover-dynamic-blonde-shampoo-16-9oz","title":"Framesi Color Lover Dynamic Blonde Shampoo 16.9oz","description":"\u003cp\u003eFramesi Color Lover Dynamic Blonde Shampoo is a salon shampoo that cleans gently while protecting hair and color vibrancy. Its violet pigment tones blonde, gray, or white hair. It works for stylists and for at-home care between visits.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eViolet toning for blonde, gray, and white hair\u003c\/li\u003e\n\u003cli\u003eGentle cleansing that protects color vibrancy\u003c\/li\u003e\n\u003cli\u003eMoisturizes hair\u003c\/li\u003e\n\u003cli\u003eHelps keep color up to 95% longer, per Framesi\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAlternate with a regular Color Lover shampoo every third wash.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 16.9 oz.\u003c\/p\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":66722434744624,"sku":"738884264712","price":30.22,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Dynamic-Blonde-Shampoo_5fa0ce84-5d42-4887-adc9-288966e76128.jpg?v=1792426418"},{"product_id":"charcool-beyond-blonde-shampoo-33-8oz","title":"Charcool Beyond Blonde Shampoo 33.8oz","description":"\u003cp\u003eCharcool Beyond Blonde Shampoo cleanses and tones blonde hair with vegetable activated charcoal and certified oat extract. 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The professional shampoo provides smooth, tame, defined hair and is mineral oil, paraffin, and sulfate free.\u003c\/p\u003e\n\u003cp\u003eThe keratin shampoo is ideal for all hair types, especially after salon smoothing and anti-frizz treatments. It has a delicately floral-fruity fragrance. It is also mixable with Alfaparf Milano Professional Ultra Concentrated Pigments products and, of course, made in Italy.\u003c\/p\u003e\n\u003cp\u003eKeratin Therapy products include two exclusive, high-performing active ingredients, the Kera-Protection Complex and Babassu Oil.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKera- Protection Complex:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis complex uses keratin and vegetable collagen to protect hair from hot styling tools, repair damage, improve strength and softness. The keratin is heat-activated to form a protective film on the hair, essential for heat protection during styling.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBabassu Oil:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA precious Amazonian oil, known for its emollient and illuminating properties. It makes the hair shiny, soft, and silky.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: 250 ml \/ 8.45 fl. oz.\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":66722436743472,"sku":"8022297007151","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/8022297141428.jpg?v=1777922482"},{"product_id":"joico-joifull-volumizing-shampoo-33-8-oz","title":"Joico JoiFull Volumizing Shampoo 33.8 oz","description":"\u003cp\u003eJoico Joifull Volumizing Shampoo, specifically designed for fine, thin hair that needs fullness and body, is a lightweight, rich, lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Our exclusive weightless formula, enhanced with SmartRelease Technology, Rice Protein and Bamboo Extract, delivers an explosion of fullness along with healthy-looking, strong and shiny hair. 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