{"title":"ALTER EGO ITALY","description":"\u003cp\u003eAlter Ego Italy is the Italian professional haircare house known for rich botanical blends, macadamia and argan oil infusions, and the cult-favorite Hotoil restructuring treatment. Born in Bologna and built for colorists, the line covers everything from the Pink Pepper anti-hair-loss system to Garlic deep repair masks and the Techni Fruit color-locking shampoo stylists use to extend vibrancy between services.\u003c\/p\u003e\u003cp\u003eHair Color USA carries authentic Alter Ego Italy shampoo, conditioner, masks, and salon-size backbar bottles at professional pricing, with fast nationwide shipping from Jackson, Michigan. If you want that unmistakable Italian-salon softness and shine at home, or you are a licensed pro restocking your color-safe lineup, shop the full Alter Ego Italy collection and grab the Hotoil, Garlic, and Pink Pepper staples clients reorder every month.\u003c\/p\u003e\n\u003c!-- FAQSTART --\u003e\n\u003cdiv class=\"collection-faq\" style=\"margin-top:2em;padding-top:1.5em;border-top:1px solid #e5e5e5;\"\u003e\n\u003ch2\u003eALTER EGO ITALY FAQ\u003c\/h2\u003e\n\u003ch4\u003eIs ALTER EGO ITALY a professional salon brand?\u003c\/h4\u003e\n\u003cp\u003eALTER EGO ITALY is a professional-grade brand carried by licensed salons and stylists. Their product line includes hair color, shampoo and conditioner, treatments. All ALTER EGO ITALY products sold at Hair Color USA are authentic and sourced directly from authorized distributors.\u003c\/p\u003e\n\u003ch4\u003eWhat types of products does ALTER EGO ITALY offer?\u003c\/h4\u003e\n\u003cp\u003eALTER EGO ITALY offers hair color, shampoo and conditioner, treatments formulated for professional salon use. These products are designed to deliver consistent, reliable results for licensed cosmetologists and their clients.\u003c\/p\u003e\n\u003ch4\u003eCan I buy ALTER EGO ITALY products online at Hair Color USA?\u003c\/h4\u003e\n\u003cp\u003eYes. Hair Color USA stocks a full selection of ALTER EGO ITALY products available for online purchase. Orders ship nationwide with fast processing times. Browse the full ALTER EGO ITALY collection on this page to find the specific products you need.\u003c\/p\u003e\n\u003ch4\u003eHow do I choose the right ALTER EGO ITALY hair color shade?\u003c\/h4\u003e\n\u003cp\u003eStart with the client's natural level and desired result. ALTER EGO ITALY color charts are available from the manufacturer and map each shade number to its tone and lift level. For help selecting the right formula, contact Hair Color USA customer support for guidance.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"alter-ego-italy-7-26-blonde-iris-red-3-38-oz","title":"Alter Ego Italy 7\/26 Blonde Iris Red 3.38 oz","description":"\u003cp\u003eAlter Ego Italy 7\/26 Blonde Iris Red is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":47574352363824,"sku":"AETF7\/26","price":23.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Inferno_28.png?v=1749137035"},{"product_id":"alter-ego-italy-tf-intense-copper-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Intense Copper 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Intense Copper 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 3 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"6\/44 Dark Blonde Intense Copper","offer_id":47574352396592,"sku":"AETF6\/44","price":23.5,"currency_code":"USD","in_stock":true},{"title":"7\/44 Blonde Intense Copper","offer_id":47574352429360,"sku":"AETF7\/44","price":16.96,"currency_code":"USD","in_stock":true},{"title":"8\/44 Light Blonde Intense Copper","offer_id":47574352462128,"sku":"AETF8\/44","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201740050_0051ATFCRAMEINTENSO00.COMMON.jpg?v=1749113436"},{"product_id":"alter-ego-italy-tf-golden-iris-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Golden Iris 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Golden Iris 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 5 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"5\/32 Light Chestnut Golden Iris","offer_id":47574353215792,"sku":"AETF5\/32","price":23.5,"currency_code":"USD","in_stock":true},{"title":"6\/32 Dark Blonde Golden","offer_id":47574353248560,"sku":"AETF6\/32","price":16.96,"currency_code":"USD","in_stock":true},{"title":"7\/32 Blonde Golden Iris","offer_id":47574353346864,"sku":"AETF7\/32","price":16.96,"currency_code":"USD","in_stock":true},{"title":"8\/32 Light Blonde Golden Iris","offer_id":47574353445168,"sku":"AETF8\/32","price":16.96,"currency_code":"USD","in_stock":true},{"title":"9\/32 Very Light Blonde Golden Iris","offer_id":47574353543472,"sku":"AETF9\/32","price":16.96,"currency_code":"USD","in_stock":true},{"title":"10\/32 Blonde Platinum Golden Iris","offer_id":47574353674544,"sku":"AETF10\/32","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201740050_0051ATFCDORATOIRISE00.COMMON.jpg?v=1749112839"},{"product_id":"alter-ego-italy-tf-matte-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Matte 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Matte 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 5 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"4\/8 Chestnut Matte","offer_id":47574352527664,"sku":"AETF6\/8","price":23.5,"currency_code":"USD","in_stock":true},{"title":"5\/8 Light Chestnut Matte","offer_id":47574352560432,"sku":"AETF5\/8","price":16.96,"currency_code":"USD","in_stock":false},{"title":"6\/8 Dark Blonde Matte","offer_id":47574352691504,"sku":"AETF6\/8","price":16.96,"currency_code":"USD","in_stock":true},{"title":"7\/8 Blonde Matte","offer_id":47574352789808,"sku":"AETF7\/8","price":16.96,"currency_code":"USD","in_stock":false},{"title":"3\/8 Dark Brown Matte","offer_id":66915715088688,"sku":"AETF3\/8","price":22.91,"currency_code":"USD","in_stock":true},{"title":"8\/8 Light Blonde Matte","offer_id":66915715383600,"sku":"AETF8\/8","price":22.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201740050_0051matte0__0.png?v=1749112373"},{"product_id":"alter-ego-italy-tf-mahongany","title":"Alter Ego Italy TF Mahongany 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Mahongany 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 3 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"4\/5 Chestnut Mahogany","offer_id":47574352625968,"sku":"AETF4\/5","price":23.5,"currency_code":"USD","in_stock":true},{"title":"6\/5 Dark Blonde Mahogany","offer_id":47574352757040,"sku":"AETF6\/5","price":16.96,"currency_code":"USD","in_stock":true},{"title":"5\/5 Light Chestnut Mahogany","offer_id":47574352920880,"sku":"AETF5\/5","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Inferno_16.png?v=1749112754"},{"product_id":"alter-ego-italy-tf-mahogany-ash-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Mahogany Ash 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Mahogany Ash 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 4 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"4\/51 Chestnut Mahogany Ash","offer_id":47574352593200,"sku":"AETF7\/51","price":23.5,"currency_code":"USD","in_stock":true},{"title":"5\/51 Light Chestnut Mahogany Ash","offer_id":47574352658736,"sku":"AETF5\/51","price":16.96,"currency_code":"USD","in_stock":false},{"title":"6\/51 Dark Blonde Mahogany Ash","offer_id":47574352724272,"sku":"AETF6\/51","price":16.96,"currency_code":"USD","in_stock":false},{"title":"7\/51 Blonde Mahogany Ash","offer_id":47574352888112,"sku":"AETF7\/51","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/images_499a8d6e-4e77-43c0-bbf8-3a94db3190e7.jpg?v=1749111230"},{"product_id":"alter-ego-italy-tf-iris-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Iris 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Iris 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 4 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"7\/2 Blonde Iris","offer_id":47574352822576,"sku":"AETF7\/2","price":23.5,"currency_code":"USD","in_stock":true},{"title":"8\/2 Light Blonde Iris","offer_id":47574352953648,"sku":"AETF8\/2","price":16.96,"currency_code":"USD","in_stock":true},{"title":"9\/2 Very Light Blonde Iris","offer_id":47574353019184,"sku":"AETF9\/2","price":16.96,"currency_code":"USD","in_stock":true},{"title":"10\/2 Blonde Platinum Iris","offer_id":47574353084720,"sku":"AETF10\/2","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201740050_0051ATFCRAMEINTENSO00.COMMON_c4958d07-585a-43f3-a1a3-dd51895fdfd1.jpg?v=1749115907"},{"product_id":"alter-ego-italy-tf-intense-iris-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Intense Iris 3.38oz ( Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Intense Iris 3.38oz ( Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 5 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"2\/20 Brown Deep Intense Iris","offer_id":47574352986416,"sku":"AETF3\/22","price":23.5,"currency_code":"USD","in_stock":true},{"title":"3\/22 Dark Chestnut Intense Iris","offer_id":47574353051952,"sku":"AETF3\/22","price":16.96,"currency_code":"USD","in_stock":true},{"title":"4\/22 Chestnut Intense Iris","offer_id":47574353117488,"sku":"AETF4\/22","price":16.96,"currency_code":"USD","in_stock":false},{"title":"5\/22 Light Chestnut Intense Iris","offer_id":47574353150256,"sku":"AETF5\/22","price":16.96,"currency_code":"USD","in_stock":true},{"title":"6\/22 Dark Blonde Intense Iris","offer_id":47574353183024,"sku":"AETF6\/22","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201740050_0051ATFCRAMEINTENSO00.COMMON_23d3c129-1550-42c9-bc9c-33d224c1a542.jpg?v=1749115959"},{"product_id":"alter-ego-italy-tf-golden-copper-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Golden Copper 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Golden Copper 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 3 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"6\/34 Dark Blonde Golden Copper","offer_id":47574353412400,"sku":"AETF6\/34","price":23.5,"currency_code":"USD","in_stock":true},{"title":"7\/34 Blonde Golden Copper","offer_id":47574353510704,"sku":"AETF7\/34","price":16.96,"currency_code":"USD","in_stock":true},{"title":"8\/34 Light Blonde Golden Copper","offer_id":47574353576240,"sku":"AETF8\/34","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/TechnoFruitColourAlterEgoItaly_9010e085-e558-46ca-8689-713a26f3bf02.jpg?v=1749111880"},{"product_id":"alter-ego-italy-tf-ash-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Ash 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Ash 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. 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Available in 5 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"1\/10 Black Blue","offer_id":47574353314096,"sku":"AETF1\/10","price":23.5,"currency_code":"USD","in_stock":true},{"title":"5\/1 Light Chestnut Ash","offer_id":47574353379632,"sku":"AETF5\/1","price":16.96,"currency_code":"USD","in_stock":true},{"title":"6\/1 Dark Blonde Ash","offer_id":47574353477936,"sku":"AETF6\/1","price":16.96,"currency_code":"USD","in_stock":true},{"title":"7\/1 Blonde Ash","offer_id":47574353609008,"sku":"AETF7\/1","price":16.96,"currency_code":"USD","in_stock":true},{"title":"8\/1 Light Blonde Ash","offer_id":47574353707312,"sku":"AETF8\/1","price":16.96,"currency_code":"USD","in_stock":true},{"title":"9\/1 Very Light Blonde Ash","offer_id":47574353740080,"sku":"AETF9\/1","price":16.96,"currency_code":"USD","in_stock":true},{"title":"10\/1 Blonde Platinum Ash","offer_id":47574353772848,"sku":"AETF10\/1","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/images_f188554d-d09b-4099-86a8-3d77a932af03.jpg?v=1749112059"},{"product_id":"alter-ego-italy-tf-iris-red-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Iris Red 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Iris Red 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 2 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"5\/26 Light Chestnut Iris Red","offer_id":47574353805616,"sku":"AETF5\/26","price":23.5,"currency_code":"USD","in_stock":true},{"title":"6\/26 Dark Blonde Iris Red","offer_id":47574353871152,"sku":"AETF6\/26","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Inferno_8_f8e6dd67-2904-47a8-8125-140e71e642bb.png?v=1749117781"},{"product_id":"alter-ego-italy-boosters-2oz-choose-your-shades","title":"Alter Ego Italy Boosters 2oz (Choose Your Color)","description":"\u003cdiv class=\"product-info-second\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"custom_icons\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"spedizioni icon-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product info detailed\"\u003e\n\u003cdiv role=\"tablist\" class=\"product data items\"\u003e\n\u003cdiv aria-hidden=\"false\" role=\"tabpanel\" aria-labelledby=\"tab-label-product.info.custom.description\" data-role=\"content\" id=\"product.info.custom.description\" class=\"data item content\"\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"value\"\u003eLifeless, discoloured hair that has lost vitality requires a boost of shine and volume, an ally capable of enhancing the result and making the colour fuller and brighter.\u003cbr\u003e\u003cbr\u003eAlter Ego Italy Boosters are cream colour intensifiers which, depending on the desired effect, amplify or balance the tones, allowing you to achieve full, intense and bright colours. They are very versatile and allow to create custom and ever-changing shades and tones.\u003cbr\u003e\u003cbr\u003eThe result will be a full, bright colour, modulated as needed. Hair is protected, shiny and bouncy.\u003cbr\u003e\u003cbr\u003eThe new Ammonia-free formula makes them compatible with all Alter Ego Italy colours. The absence of PPD and the presence of Apple, Blueberry and Pomegranate extracts have an anti-oxidant and protective action on the scalp and hair, allowing the colour to last longer and leaving the hair soft and silky.\u003cbr\u003e\u003cbr\u003eBooster Neutral can be mixed with the other Boosters to modulate their intensity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-second-mobile\"\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eColour intensifier cream\u003c\/li\u003e\n\u003cli\u003eEnhances or balances the colours\u003c\/li\u003e\n\u003cli\u003eFor full, intense and bright colours\u003c\/li\u003e\n\u003cli\u003eNo Ammonia\u003c\/li\u003e\n\u003cli\u003eMaximum versatility\u003c\/li\u003e\n\u003cli\u003eProtects and prolongs the intensity of the colour\u003c\/li\u003e\n\u003cli\u003eEasy to mix\u003c\/li\u003e\n\u003cli\u003eLeaves the hair soft and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUSAGE\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eIt can be used mixed with all Alter Ego Italy colours, super-bleaching and toning creams up to a maximum of 25% of the amount of colour used\u003c\/li\u003e\n\u003cli\u003eThe formula obtained must be mixed with Coactivator Cream or Coactivator Emulsion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Neutral","offer_id":47574353903920,"sku":"AEAFBN2","price":28.5,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":49867121819952,"sku":"AEAFBG2","price":22.4,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":49867121852720,"sku":"AEAFBO2","price":22.4,"currency_code":"USD","in_stock":true},{"title":"Violet","offer_id":49867121885488,"sku":"AEAFBV2","price":22.4,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":49823748620592,"sku":"AEAFBY2","price":22.4,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":49867121918256,"sku":"AEAFBR2","price":22.4,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":49867121951024,"sku":"AEAFBB2","price":22.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Inferno_22.png?v=1749115549"},{"product_id":"alter-ego-italy-hair-color-developers","title":"Alter Ego Italy Hair Color Developers","description":"\u003cp\u003eItalian stabilized oxidizing emulsion enriched with innovative new generation conditioning cationic agents. Specifically developed to maximize the color result of Toner Pastels.\u003c\/p\u003e\n\u003cp\u003eSpecific easy to mix cream formula helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to mix formula\u003c\/li\u003e\n\u003cli\u003eFluid texture\u003c\/li\u003e\n\u003cli\u003eHelps its active principles carry out a treating and softening action\u003c\/li\u003e\n\u003cli\u003eGuarantees maximum cosmetic action\u003c\/li\u003e\n\u003cli\u003eEnhances the coloring and decoloring performance\u003c\/li\u003e\n\u003cli\u003ePromotes easy and uniform product application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlter Ego Italy Cream Coactivator is a special stabilized oxidizing cream, enriched with with innovative new generation conditioning cationic agents. The treating, replenishing and softening action of its active principles guarantee maximum cosmetic results\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"5 Volume Developer","offer_id":47574354592048,"sku":"AEDV5","price":19.95,"currency_code":"USD","in_stock":true},{"title":"10 Volume Developer","offer_id":47574354624816,"sku":"AEDV10","price":16.9,"currency_code":"USD","in_stock":true},{"title":"20 Volume Developer","offer_id":47574354657584,"sku":"AEDV20","price":16.9,"currency_code":"USD","in_stock":true},{"title":"30 Volume Developer","offer_id":47574354690352,"sku":"AEDV30","price":16.9,"currency_code":"USD","in_stock":true},{"title":"40 Volume Developer","offer_id":47574354723120,"sku":"AEDV40","price":16.9,"currency_code":"USD","in_stock":true},{"title":"30 Volume Developer 5oz","offer_id":66915716202800,"sku":"AEDV30.5","price":5.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/ALT07-006.png?v=1751095399"},{"product_id":"alter-ego-italy-tf-intense-ash-3-38oz-choose-your-shades","title":"Alter Ego Italy TF Intense Ash 3.38oz (Choose Your Color)","description":"\u003cp\u003eAlter Ego Italy TF Intense Ash 3.38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eProvides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 5 options.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"5\/11 Light Chestnut Intense Ash","offer_id":47574597566768,"sku":"AETF5\/11","price":23.5,"currency_code":"USD","in_stock":true},{"title":"6\/11 Dark Blonde Intense Ash","offer_id":47574597599536,"sku":"AETF6\/11","price":16.96,"currency_code":"USD","in_stock":true},{"title":"7\/11 Blonde Intense Ash","offer_id":47574597632304,"sku":"AETF7\/11","price":16.96,"currency_code":"USD","in_stock":true},{"title":"8\/11 Light Blonde Intense Ash","offer_id":47574597665072,"sku":"AETF8\/11","price":16.96,"currency_code":"USD","in_stock":true},{"title":"9\/11 Very Light Blonde Intense Ash","offer_id":47574597697840,"sku":"AETF9\/11","price":16.96,"currency_code":"USD","in_stock":true},{"title":"10\/11 Blonde Platinum Intense Ash","offer_id":47574597730608,"sku":"AETF10\/11","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Inferno_8.png?v=1749107687"},{"product_id":"alter-ego-italy-pure-light-blue-powder","title":"Alter Ego Italy Pure Light Blue Powder","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eBlue bleaching powder\u003c\/li\u003e\n\u003cli\u003ePrecise lightening techniques\u003c\/li\u003e\n\u003cli\u003eUp to 7 lightening tones\u003c\/li\u003e\n\u003cli\u003eBlue pigment\u003c\/li\u003e\n\u003cli\u003eNeutralises undesirable warm tones\u003c\/li\u003e\n\u003cli\u003eIdeal for pickling services\u003c\/li\u003e\n\u003cli\u003eMixture of sugars and amino acids\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply mixed with Coactivator Cream at 10\/20\/30 or vol ratio 1:2 for use in foil and\u003c\/li\u003e\n\u003cli\u003eWith ratio 1:1.5 for free hand techniques\u003c\/li\u003e\n\u003cli\u003eLeave on for 45 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"3.4oz","offer_id":50387584876848,"sku":"AEPLBP3","price":16.0,"currency_code":"USD","in_stock":true},{"title":"17.6oz","offer_id":50387584909616,"sku":"AEPLBPN17","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/en_AEPLBP3.png?v=1764301937"},{"product_id":"alter-ego-italy-chromego-color-care-shampoo","title":"Alter Ego Italy Chromego Color Care Shampoo","description":"\u003cp\u003e\u003cb\u003eChromEgo Color Care Shampoo:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe ChromEgo Color Care line is dedicated to the protection of colored hair. It extends the color brightness and intensity while also leaving the hair soft and shiny. \u003c\/p\u003e\n\u003cp\u003eThe ChromEgo Color Care Shampoo is a rich and creamy shampoo that is ideal for cleansing and protecting cosmetic hair colour. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet scalp and hair with a light massage and then rinse. Repeat if necessary. \u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.69oz","offer_id":50387585007920,"sku":"AEECCS1","price":30.0,"currency_code":"USD","in_stock":true},{"title":"10.14oz","offer_id":50387585040688,"sku":"AEECCS10","price":29.25,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":50387585073456,"sku":"AEECCS32","price":72.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/ChromEgoColorCareShampoo50ml_480x480_1.png?v=1764301635"},{"product_id":"alter-ego-italy-nourishing-oil-step-7-3oz","title":"Alter Ego Italy Nourishing Oil Step-7 3oz","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eDetangling oil.\u003c\/li\u003e\n\u003cli\u003eIdeal for hair damaged by technical services.\u003c\/li\u003e\n\u003cli\u003eHome maintenance treatment of the Egobond professional System.\u003c\/li\u003e\n\u003cli\u003eEnriched with Crambe Abyssinica Oil.\u003c\/li\u003e\n\u003cli\u003eProvides vitality, shine and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount on dry hair as a final touch of the ritual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50387586548016,"sku":"AEEBNOS7","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/bondoil.png?v=1764301590"},{"product_id":"alter-ego-italy-pure-diamond-lift-2oz","title":"Alter Ego Italy Pure Diamond Lift 2oz","description":"\u003cp\u003e\u003cspan\u003ePure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Ash","offer_id":50391236444464,"sku":"AEPDLA2","price":28.5,"currency_code":"USD","in_stock":true},{"title":"Iris","offer_id":50391236477232,"sku":"AEPDLI2","price":35.62,"currency_code":"USD","in_stock":true},{"title":"Pearl Ash","offer_id":50391236510000,"sku":"AEPDLPA2","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/alter_ego_011_1.jpg?v=1764301904"},{"product_id":"alter-ego-italy-chromego-color-care-conditioner","title":"Alter Ego Italy Chromego Color Care Conditioner","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003cp class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\"\u003eColor protection mask\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-second\"\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive cosmetic colour protection treatment. \\n\u003c\/li\u003e\n\u003cli\u003eIts rich texture has a smoothing effect on the hair’s cuticle, enhancing its softness, shine and combability.\u003c\/li\u003e\n\u003cli\u003eThe formula, enriched with Shea Butter, Sunflower Seed Oil and Veneto Walnut, provides nourishment to the hair fibre and protection against fading highlights. \\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply the mask to lengths and ends of towel-dried hair. \u003c\/li\u003e\n\u003cli\u003eMassage section by section and leave in for 5-10 minutes. \u003c\/li\u003e\n\u003cli\u003eComb and rinse. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.69oz","offer_id":50391237886256,"sku":"AEECCC1","price":7.8,"currency_code":"USD","in_stock":true},{"title":"6.76oz","offer_id":50391237919024,"sku":"AEECCC6","price":33.0,"currency_code":"USD","in_stock":true},{"title":"32.1oz","offer_id":50391237951792,"sku":"AEECCC32","price":60.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/8008277327396.MAIN_1.jpg?v=1767852264"},{"product_id":"alter-ego-italy-scalpego-densifying-lotion-5-07oz","title":"Alter Ego Italy Scalpego Densifying Lotion 5.07oz","description":"\u003cp\u003e\u003cspan\u003eBoost hair body without weighing strands down with the Alter Ego Italy Scalp Ego Densifying Lotion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Alter Ego Italy Scalp Ego Densifying Lotion is a leave-on densifying treatment that is enriched with Chlorella vulgaris micro-algae and white lupin that give hair a body boost without weighing it down. This complex also helps to add scalp-strengthening properties to give hair root volume and thickness to the hair shaft. The Alter Ego Italy Scalp Ego Densifying Lotion is also formulated with fermented Oats and provides the scalp with soothing and balancing properties for the scalp microbiota.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"product attribute overview\" style=\"box-sizing: inherit; font-family: Montserrat; font-size: 1.1428em; line-height: 1.6875; letter-spacing: -0.015em; color: rgb(30, 29, 28);\"\u003e\n\u003cbr\u003e\n\u003cdiv class=\"value\" style=\"box-sizing: inherit; font-size: 16px;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50391238181168,"sku":"AEEDL5","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/scalpego_98b3bff4-ba8a-4bcd-a53b-5c6e7737a73a.png?v=1764301678"},{"product_id":"alter-ego-italy-curego-filler-mask","title":"Alter Ego Italy Curego Filler Mask","description":"\u003cp\u003e\u003cspan\u003eA restructuring mask formulated with Fermented rice water and Hyaluronic acid for a plumping effect on the hair. It helps to detangle, moisture and give strength to the hair, leaving it soft, silky and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product attribute overview\" style=\"box-sizing: inherit; font-family: Montserrat; font-size: 1.1428em; line-height: 1.6875; letter-spacing: -0.015em; color: rgb(30, 29, 28);\"\u003e\n\u003cbr\u003e\n\u003cdiv class=\"value\" style=\"box-sizing: inherit; font-size: 16px;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.69oz","offer_id":50391238476080,"sku":"AEEFM","price":8.0,"currency_code":"USD","in_stock":true},{"title":"10.14oz","offer_id":50391238508848,"sku":"AEEFM10","price":35.0,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":50391238541616,"sku":"AEEFM32","price":84.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/filler_mask_1.69oz.png?v=1764301724"},{"product_id":"alter-ego-italy-pure-light-cream-17oz","title":"Alter Ego Italy Pure Light Cream 17oz","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eCosmetic bleaching cream\u003c\/li\u003e\n\u003cli\u003eFor controlled and precision lightening techniques\u003c\/li\u003e\n\u003cli\u003eUp to 7 bleaching levels\u003c\/li\u003e\n\u003cli\u003eCreamy texture\u003c\/li\u003e\n\u003cli\u003eIdeal for pickling with Hydrahair 3R O2\u003c\/li\u003e\n\u003cli\u003eIndicated for lightening near the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply mixed with Total Blond Activator with a ratio of 1:1.5 for use in foil\u003c\/li\u003e\n\u003cli\u003eApply with Coactivator Cream at 10\/20\/30 vol with a ratio of 1:2 for freehand techniques\u003c\/li\u003e\n\u003cli\u003eLeave on for 45 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50391239786800,"sku":"AEPLC17","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0200400055_0055plc0__0.png?v=1764301945"},{"product_id":"alter-ego-italy-classic-pomade-water-based-1-69oz","title":"Alter Ego Italy Classic Pomade Water Based 1.69oz","description":"\u003cp\u003e\u003cspan\u003eExtreme Shine is what this Classic Pomade provides. The Hasty Too Classic Pomade is a water-based wax that gives excellent control. Its creamy formula is easy to apply and leaves behind no residue on the hair, ensuring a strong hold that lasts all day. It helps to easily define and sculpt the hair while allowing you to shape it with creativity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAlter Ego Italy Hasty Too Classic Pomade Features \u0026amp; Benefits:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMolding paste\u003c\/li\u003e\n\u003cli\u003eTo sculpt and define\u003c\/li\u003e\n\u003cli\u003eWater-based\u003c\/li\u003e\n\u003cli\u003eIt does not weigh hair down\u003c\/li\u003e\n\u003cli\u003eLeaves no traces\u003c\/li\u003e\n\u003cli\u003eStronghold\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50393536463152,"sku":"AECP1","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/classicpomade.png?v=1764301514"},{"product_id":"alter-ego-italy-stain-remover-6-76oz","title":"Alter Ego Italy Stain Remover 6.76oz","description":"\u003cp\u003eAlter Ego Italy Stain Remover is a professional-quality product designed for salon use. Skin stain remover.\u003c\/p\u003e\n\u003cp\u003eRemoves excess colour stains. Usage: Pour the product onto a cloth or cotton pad and wipe it in the affected area. From Alter Ego Italy, a trusted name in professional beauty.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50393537577264,"sku":"AEUSR","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201820067_0011sr0.COMMON.png?v=1764302098"},{"product_id":"alter-ego-italy-color-care-shampoo","title":"Alter Ego Italy Color Care Shampoo","description":"\u003cp\u003e\u003cspan\u003eThe Alter Ego Italy Color Care Shampoo is formulated specifically for color-treated or bleached hair. This shampoo will gently cleanse your hair while providing protection for your color, keeping it vibrant for longer. This shampoo is formulated with Vento Walnut essence to protect cosmetic color and its vibrancy. In addition, this shampoo uses shea butter to provide softness and silkiness while preserving your color over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"0.40oz","offer_id":50396734783792,"sku":"AECCSS","price":2.2,"currency_code":"USD","in_stock":true},{"title":"10.14oz","offer_id":50396734816560,"sku":"AECCS10","price":35.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/tn_AECCSS_1_a41d5ecd-8c8f-484b-b012-54cbf73e93e4.png?v=1764301416"},{"product_id":"alter-ego-italy-light-imprint-3-38oz","title":"Alter Ego Italy Light Imprint 3.38oz","description":"\u003cp\u003eAlter Ego Italy Light Imprint is a professional hair care product formulated for salon-quality results. For competitive characters with the desire to outshine.\u003c\/p\u003e\n\u003cp\u003eMulti-functional paste with hydrating properties perfect for accentuating, defining and separating details. Ideal for all hair types. Part of the Alter Ego Italy professional line trusted by stylists worldwide.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50396756836656,"sku":"AELI3","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Untitleddesign-2025-09-02T143230.480.png?v=1764301863"},{"product_id":"alter-ego-italy-hasty-too-leave-in-conditioner-5-07oz","title":"Alter Ego Italy Hasty Too Leave In Conditioner 5.07oz","description":"\u003cp\u003eAll In One Leave-in Conditioner is a multi-functional leave-in, milky textured spray that eases, the styling process by assisting in detangling. It protects dried hair by moisturizing and nourishing hair as well as preventing split ends. \u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627318576,"sku":"AEAIOLIC5","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/73867.webp?v=1764301329"},{"product_id":"alter-ego-italy-urban-proof-leave-in-conditioner-5-07oz","title":"Alter Ego Italy Urban Proof Leave-In Conditioner 5.07oz","description":"\u003csection id=\"tab1-tab\" class=\"ootb-tabcordion--entry is-active\" data-title=\"Description\" role=\"tabpanel\" aria-labelledby=\"tab1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"ootb-tabcordion--entry-container\"\u003e\n\u003cdiv class=\"ootb-tabcordion--entry-content\" id=\"productDescription\"\u003eMoisturize and protect your hair from harmful UV rays with the Alter Ego Italy Urban Proof Leave-In Conditioner. This all-season leave-in conditioner is a no-rinse spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after each shampoo, to hydrate and refine the hair while protecting it from UV damage all year round, and as a summer protective spray to be sprayed before each exposure to the sun.\u003cbr\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003eLeave-in detangling conditioner.\u003c\/li\u003e\n\u003cli\u003eComplete protection against UV rays.\u003c\/li\u003e\n\u003cli\u003eLight texture.\u003c\/li\u003e\n\u003cli\u003eUrban Shield Technology with anti-pollution action.\u003c\/li\u003e\n\u003cli\u003eProtects the hair fiber structure from sun damage.\u003c\/li\u003e\n\u003cli\u003ePreserves the duration of cosmetic color.\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates.\u003c\/li\u003e\n\u003cli\u003eExtreme brightness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627384112,"sku":"AEAIOC5","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/72696.webp?v=1764301325"},{"product_id":"alter-ego-italy-urban-proof-sea-salt-spray-6-7oz","title":"Alter Ego Italy Urban Proof Sea Salt Spray 6.7oz","description":"\u003cp\u003e\u003cspan\u003eTo perfect your hairstyle and to reproduce a beach effect, the Alter Ego brand offers you the Urban Proof sea salt hair spray with UV protection. It is a product formulated with mineral salts that helps you create a \"beach exit\" look while ensuring good hold of the hair and a matte effect.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627416880,"sku":"AEAIOTS6","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/alterego_010_1024x1024_ce014622-ec2b-4d78-87ab-81cdbc3f4ab9.png?v=1764301334"},{"product_id":"alter-ego-italy-anti-orange-conditioner-10-14oz","title":"Alter Ego Italy Anti-Orange Conditioner 10.14oz","description":"\u003cp\u003e\u003cspan\u003eTransform your hair with Alter Ego Anti-Orange Conditioner. This 300 ml conditioner is designed to combat unwanted orange tones, leaving your hair with a vibrant, cool-toned finish. The perfect solution for achieving your desired hair color!\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627515184,"sku":"AEAOC10","price":33.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/ae1032601_1_2048x2048_7a92accd-e72b-4032-bb61-e6a13c650b96.jpg?v=1764301337"},{"product_id":"alter-ego-italy-bond-booster-8oz","title":"Alter Ego Italy Bond Booster 8oz","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eAdditive treatment of the Egobond Fortifying System.\u003c\/li\u003e\n\u003cli\u003ePenetrates the hair structure.\u003c\/li\u003e\n\u003cli\u003eRestores strength and vitality.\u003c\/li\u003e\n\u003cli\u003eKeravis Bond Technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eAdd Bond Booster to the bleach and oxygen or colour and oxygen mix.\u003c\/li\u003e\n\u003cli\u003eContinue with the technical service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627744560,"sku":"AEBB8","price":194.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/tn_AEEBD_86aed4cf-6202-435b-9cef-2976f775eb28.png?v=1764301345"},{"product_id":"alter-ego-italy-deco-kit","title":"Alter Ego Italy Deco Kit","description":"\u003cp\u003eAlter Ego Italy Deco Kit is a professional hair care product formulated for salon-quality results. Includes Balayage Clay Lightener 450g \u0026amp; Ultra 9 Lightener 500g. Part of the Alter Ego Italy professional line trusted by stylists worldwide.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627810096,"sku":"AEBEDK","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/tn_AEBEDK_ba24c022-b5b2-4faa-8eec-8e8cf6239db6.png?v=1764710282"},{"product_id":"alter-ego-italy-blow-dry-hydro-gel-5-07-oz","title":"Alter Ego Italy Blow Dry Hydro Gel 5.07 oz","description":"\u003cp\u003e\u003cspan\u003eAll hair types need an ally in the pre-drying phase which can prepare hair for a controlled and long lasting style\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlow Dry Hydro Gel is a medium hold pre-style gel that gives the hair suppleness, definition, hydration and greater style hold both when blow drying and without heat sources.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe hair will be soft, pleasantly scented and defined. The hair will be more easily styled with much longer results.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIts scented gel texture is quickly absorbed and leaves the hair hydrated and defined, while its medium hold formula keeps it soft but structured at the same time.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397627875632,"sku":"AEBHG5","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Untitleddesign_9_0e0620e5-f615-43c7-ba25-d159e0c2a030.png?v=1764301390"},{"product_id":"alter-ego-italy-bond-locker","title":"Alter Ego Italy Bond Locker","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eSealing treatment of the Egobond System\u003c\/li\u003e\n\u003cli\u003eNourishes, detangles and seals the hair\u003c\/li\u003e\n\u003cli\u003eReduces damage caused by heat stress\u003c\/li\u003e\n\u003cli\u003eFor healthy and strong hair\u003c\/li\u003e\n\u003cli\u003eKeravis Bond Technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply the product to towel-dried hair from roots to ends\u003c\/li\u003e\n\u003cli\u003eLeave in for 3-5 minutes and rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"8oz","offer_id":50397628530992,"sku":"AEBL8","price":40.0,"currency_code":"USD","in_stock":true},{"title":"16.9oz","offer_id":50397628563760,"sku":"AEBL16","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Alpha_Beard_Oil_28.png?v=1773477359"},{"product_id":"alter-ego-italy-blonde-maintain-shampoo","title":"Alter Ego Italy Blonde Maintain Shampoo","description":"\u003cp\u003e\u003cspan\u003eOver time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlonde Maintain is a brightening anti-yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe result is a cool blonde effect and a totally purified and illuminated colour.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe purple pigment, which gives the texture its typical deep, full-bodied colour, naturally counteracts warm yellow tones by settling between the scales and cuticle of the hair, restoring purity to the colour and bringing it back to life.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"10.14oz","offer_id":50397628924208,"sku":"AEBMS10","price":30.0,"currency_code":"USD","in_stock":true},{"title":"32.1oz","offer_id":50397628956976,"sku":"AEBMS32","price":82.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0200400032_0031bm0__0_1.png?v=1764301362"},{"product_id":"alter-ego-italy-curls-amplifier-5-07-oz","title":"Alter Ego Italy Curls Amplifier 5.07 oz","description":"\u003cp\u003e\u003cspan\u003eThis curl-defining cream improves hold and natural elasticity. The Alter Ego Italy Hasty Too Curls Amplifier Curl Defining Cream helps define curl movement while providing weightless hydration, leaving curls looking soft and natural. Its formula is rich in active ingredients that protect the hair shaft by wrapping around it in an elastic film, creating an ultra-0shiny and natural effect. The Alter Ego Italy Hasty Too Curls Amplifier Curl Defining Cream plays a vital role in the creation of the perfect curl each time you use it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAlter Ego Italy Hasty Too Curls Amplifier Curl Defining Cream Features \u0026amp; Benefits:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurl defining cream\u003c\/li\u003e\n\u003cli\u003eAmplifies and improves curl hold\u003c\/li\u003e\n\u003cli\u003eImproves elasticity\u003c\/li\u003e\n\u003cli\u003eProvides hydration without adding weight\u003c\/li\u003e\n\u003cli\u003eAnti-frizz\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and natural\u003c\/li\u003e\n\u003cli\u003eProvides shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397628989744,"sku":"AECA5","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Untitleddesign_10.png?v=1764301379"},{"product_id":"alter-ego-italy-color-care-conditioner-6-76-oz","title":"Alter Ego Italy Color Care Conditioner 6.76 oz","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eLight conditioning\u003c\/li\u003e\n\u003cli\u003eIdeal for all coloured and bleached hair\u003c\/li\u003e\n\u003cli\u003eEspecially suitable for fine hair\u003c\/li\u003e\n\u003cli\u003eConditions and smooths hair fibre without weighing down\u003c\/li\u003e\n\u003cli\u003eStrengthens the protection of the cosmetic colour\u003c\/li\u003e\n\u003cli\u003ePreserves shine and intensity\u003c\/li\u003e\n\u003cli\u003eUrban Shield Technology\u003c\/li\u003e\n\u003cli\u003eAnti-pollution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUsage:\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eSpread evenly over lengths and ends\u003c\/li\u003e\n\u003cli\u003eMassage gently\u003c\/li\u003e\n\u003cli\u003eLeave on for a few minutes\u003c\/li\u003e\n\u003cli\u003eRinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397629022512,"sku":"AECCC6","price":29.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/0201140005_0002cc0__0.png?v=1764301382"},{"product_id":"alter-ego-italy-color-care-condition-cream-33-8-oz","title":"Alter Ego Italy Color Care Condition Cream 33.8 oz","description":"\u003cp\u003ePremature fading and the lack of any bright shine is the fear of every girl who decides to change her hair color. The Alter Ego Color Care Conditioning Cream for colored and lightened hair will ensure your strands are beautiful, smooth, shiny, and vibrant. This product provides reliable protection for the hair structure against the aggressive impact of the environment, fading, and discoloration. The beauty product has a luxurious texture that smooths the surface of the strands and gives incredible softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures of Alter Ego Color Care Conditioning Cream:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e- Made with 99% natural ingredients;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Goji berry extract provides antioxidant effects;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Strengthens hair follicles;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Stimulates hair growth;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Argan oil accelerates the regeneration of damaged strands;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Provides softness and elasticity;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Smooths frizzy cuticles;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Fills in porous structure;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Stops hair loss;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Shea oil deeply moisturizes and nourishes the scalp;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Softens strands along their entire length;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Menthol refreshes and tones;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Has antibacterial effects;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Reduces inflammation and redness;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Makes locks dense, smooth, and silky;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Sunflower oil significantly softens strands along their entire length;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Protects the color of dyed hair;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Features a vegan formula;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Provides richness and brightness to the shade;\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e- Free from sulfates, parabens, and mineral oils.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397629055280,"sku":"AECCCC33","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/Untitleddesign_11_867dd361-62a7-4897-8902-23913c8a792e.png?v=1764301386"},{"product_id":"alter-ego-italy-color-care-conditioning-cream-10-14oz","title":"Alter Ego Italy Color Care Conditioning Cream 10.14oz","description":"\u003cp\u003eAlter Ego Italy Color Care Conditioning Cream is a professional hair color formula that delivers reliable, consistent results. 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For professional use.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":50397629120816,"sku":"AECCCC10","price":33.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/colorcareconditioningcream.png?v=1764301403"},{"product_id":"alter-ego-italy-curly-hair-shampoo","title":"Alter Ego Italy Curly Hair Shampoo","description":"\u003cp\u003eCurly Hair Shampoo is a hydrating nourishing shampoo that acts on hair by providing definition and hydration to curls without weighing them down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for curly and wavy hair.\u003c\/li\u003e\n\u003cli\u003eHydrating detergent action.\u003c\/li\u003e\n\u003cli\u003eCounters frizz.\u003c\/li\u003e\n\u003cli\u003eAdds shine and softness to hair.\u003c\/li\u003e\n\u003cli\u003eMaximum curl definition.\u003c\/li\u003e\n\u003cli\u003eLightweight hair.\u003c\/li\u003e\n\u003cli\u003eAnti-pollution Urban Shield Technology.\u003c\/li\u003e\n\u003cli\u003eWith Almond and Chestnut Extract.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply to a wet scalp and hair. Massage and rinse.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":".4oz","offer_id":50397629219120,"sku":"AECHSS","price":2.2,"currency_code":"USD","in_stock":true},{"title":"3oz","offer_id":50397629251888,"sku":"AECHS3","price":13.25,"currency_code":"USD","in_stock":true},{"title":"10.14oz","offer_id":50397629284656,"sku":"AECHS10","price":35.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/tn_AECHSS_7018a4c4-7581-4559-bb47-cae3fbfe2524.png?v=1764301425"},{"product_id":"alter-ego-italy-silver-argento-color-mask","title":"Alter Ego Italy Silver Argento Color Mask","description":"\u003cp\u003eAlter Ego Italy Silver Argento Color Mask is a professional-grade hair mask that provides intensive repair and deep conditioning. Dual effect conditioner that nourishes, intensifies and tones natural coloured and highlighted hair.\u003c\/p\u003e\n\u003cp\u003eIt restores extraordinary shine to dull hair whilst brightening and enhancing cosmetic color. Use weekly or as needed to restore moisture, strength, and shine to damaged or color-treated hair. Available in 2 sizes: 1.69oz, 8oz.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.69oz","offer_id":50397629382960,"sku":"AECMA1","price":8.8,"currency_code":"USD","in_stock":true},{"title":"8oz","offer_id":50397629415728,"sku":"AECMA8","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9959\/2496\/files\/tn_AECMA1_66468ede-a554-436f-8f45-ad3671262a1a.png?v=1764301407"},{"product_id":"alter-ego-italy-beige-color-mask","title":"Alter Ego Italy Beige Color Mask","description":"\u003cp\u003eAlter Ego Italy Beige Color Mask is a professional-grade hair mask that provides intensive repair and deep conditioning. Dual effect conditioner that nourishes, intensifies and tones natural coloured and highlighted hair.\u003c\/p\u003e\n\u003cp\u003eIt restores extraordinary shine to dull hair whilst brightening and enhancing cosmetic color. 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